Draft Law of Ukraine

“On Amendment of the Law of Ukraine ”On Advertising”

This draft law provides for total ban on alcohol and tobacco advertising. In order to reach this objective L.Chernovetsky proposes to add Article 8 of the Law with the norm related to banning alcohol and tobacco advertising and to delete Article 21 of the Law that governs tobacco and alcohol advertising.

According to the current version of the Law “On Advertising” alcohol and tobacco advertising is banned on TV and radio, on first and last pages of newspapers, on cover pages of magazines and other periodicals, on products and printed editions for people under 18. There are also some other restrictions on alcohol and tobacco advertising.

Total ban of tobacco and alcohol advertising may reduce proceeds received by periodicals, transport enterprises and local budgets as payment for tobacco and alcohol advertising. Is should be noted that now tobacco and alcohol advertisements are directly distributed through periodicals or on transport, or by way of outside advertising.

Ban of direct alcohol and tobacco advertising may also cause increase in advertising trademarks the tobacco products and alcohol drinks are sold under.